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English Content Writer Specialist - Freelance Role

  • Largest designer glasses e-commerce retailer worldwide (
  • Multicultural team representing over 20 nationalities
  • Fast growing, dynamic and young company culture

Company Profile

SmartBuyGlasses Optical Group, operated under Motion Global Ltd., is the world’s leading designer eyewear e-retailer. With operations across Asia Pacific, Europe and the Americas, SmartBuyGlasses has become the market leader in over 30 countries worldwide. With over 160 employees, we retail the world’s best eyewear brands including Ray-Ban, Tom Ford, Gucci and many more. SmartBuyGlasses has a young, international and entrepreneurial culture that promotes fast career progression and self-development. Passionate and effective employees are usually promoted quickly to managerial positions, operating teams with high degrees of responsibility.

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The Position

We are seeking a Freelance Digital Content Writer - Specialist. Someone who can work in a freelance capacity - able to contribute to our highly creative and talented Content Team. Successful candidates should demonstrate a true passion for writing or blogging with an interest in fashion and eyewear.

We are looking for someone who can spearhead excellence in the content that we produce. We would like to improve our press releases, tone and content standard to the highest possible level. As such, we are seeking someone who has experience in producing content for e-commerce websites. Someone who thinks they can not only produce fabulous content, but also act as a leadership figure within the content team as a whole. Someone who can help dictate written strategy regarding the quality of the content, and who also understands how we measure the effectiveness of the content in reaching its objectives. 

Working within the Content Team, you will be working closely with our international team of creatives and marketing experts across a range of content marketing initiatives.

Tasks & Responsibilities

  • Research and write content for the SmartBuyGlasses websites, press releases, social media accounts and other key marketing channels.
  • Provide content direction to other content team members on the structure and methods of writing effective content
  • Work closely with our in-house team of designers and photographers to develop integrated content.
  • Maintain the consistency of the brand across digital channels and all communication.
  • Become an expert in Search Engine Optimization, keyword research and web traffic analysis.
  • Launch new features on site using our state of the art CMS system.



  • Native english speaker
  • Exceptional grammar and knowledge of english language rules and norms 
  • True passion in writing / blogging / digital marketing
  • Basic Photoshop skills are a plus
  • Strong interest in latest design trends, technology and social media
  • Strong research and analytical skills
  • Clear yet creative writing style
  • Ability to work independently and a positive “can do” attitude
  • Ability to self-prioritize work streams and meet tight deadlines
  • Highly self-motivated


Freelance Role Structure

  • We will understand how many hours you are available to assist on a weekly/monthly basis.
  • Ideally we need approximately 10 hours/week or 40 hours/month.
  • Strong role development based on interactions with other marketing team members and involvement in the different marketing channels and reporting relating to the content effectiveness.


Role Benefits

  • Freelance flexibility
  • Working with a international multicultural team based 
  • A free-pair of Designer Eyewear of your choice every anniversary date 
  • Employee discount on purchases on SmartBuyGlasses website
  • Ability to provide leadership in the content area. Not just producing excellent content.
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